All cattle begin their lives on pasture foraging with their mothers on grass, but then they can be moved and confined to a feedlot and fed grain or grain by-products during the last months of their lives to “fatten” them up quickly. This is where the “finishing” part comes in. All of Pre beef is “finished” on pasture and never in a feedlot.

At Pre, we believe that nature, not technology, should be responsible for what’s on our plates. Quality, taste, and the environmental impact of cattle is attributed its holistic treatment during its entire lifespan. We are proud to only work with farmers who actually practice grass feeding & finishing which allows for regenerative farming and a natural ecosystem for rotational grazing. The farmers never use grains, feedlots, GMOs, added growth hormones or added antibiotics, and this results in high quality beef.

Lean and healthy meat is made possible by raising cattle on pasture, in their natural environment. This provides a lifestyle that is more humane and less stressful. When compared to grain-fed beef brands, Pre grass-fed & finished beef is lower in calories and lower in fat. Grass Fed is not only a more humane choice in ranching, but also better when it comes to ensuring high vitamin content and high Omega-3s. Pre beef is proud to be Certified Paleo, Keto* Certified, Non-GMO Project Verified, Whole30 Approved and Halal Compliant.